WESTWARD

FOUR

Where Western culture moves forward.

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01 / The vision

The West is bigger than one industry.

Western culture lives in sport, fashion, music, media, business and communities across the country. Westward Four connects the people who live this culture with the brands, industries and opportunities ready to invest in its future.

02 / The Four

Four pillars. One direction.

Culture

Honoring the people, traditions and stories that continue to shape the West.
Creating opportunities for founders, brands, talent and creative businesses to grow.

Commerce

Making room for the full Western world and the voices too often left outside its traditional narrative.

Community

Bringing athletes, artists, creators, executives, brands and cultural leaders into the same room.

Connection

“Honoring where Western culture comes from. Building where it goes next.”

— The Chacheres

03 / The Community

  • Founders & emerging brands

  • Artists, musicians & storytellers

  • Corporate & cultural partners

Built for the people moving the West forward.

  • Rodeo athletes & Western talent

  • Designers, makers & creatives

  • Community leaders & organizations

04 / The Destination

Las Vegas
December

Westward Four is creating a new meeting place for Western culture, brands, media and community.

Grounded in culture.
Built through relationships.

Founded by Ahsaki LaFrance-Chachere and Dennis Chachere, Westward Four is powered by LaChachere’s experience across Western culture, rodeo, music, media, brand partnerships and live experiences.

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