About LACHACHERE Music Group
In the autumn of 2022, LaChachere was founded with a clear purpose in mind by Dennis and Ahsaki Chachere. Their goal was to bring about a positive transformation within the country music industry by infusing authenticity, respect, and cultural integrity. At the heart of their vision is nurturing artists who can share compelling stories, encourage creativity, and make positive contributions to their communities, the nation, and the global stage. LaChachere firmly believes in the transformative power of music to unite and heal communities, spreading joy and fostering connections among diverse populations. The music created by LaChachere today is laying the groundwork for future generations, shaping the landscape of the country music industry and paving the way for emerging leaders. LaChachere is a full-service management, music publishing, and entertainment company.
With a strong connection to the country lifestyle, Dennis and Ahsaki are dedicated to representing their community in an industry that has often overlooked them. As vocal advocates within the industry, the Chacheres aim to amplify the voices and presence of their people, ensuring that their culture and community remain central in country music. LaChachere serves as a beacon to correct the record and reclaim its rightful place in the country music narrative.
LaChachere Team
Dennis Chachere, Co-Founder/CFO
Email:
dennis.chachere@lachahcere.com
Instagram:
@dennis_chachere
Ahsaki Chachere, Co-Founder/CEO
“We are the culture. We move the culture forward. LMG is the missing link, we can connect communities together effectively and efficiently. We are dedicated to helping our clients take their careers to the next level. ”
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Motivational Speaking
Panel Discussion
Keynote
Workshops
Seminar
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Brand Ambassador
Special Event Appearance
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Interviews
Media Kit
Email:
ahsaki.chachere@lachahcere.com
Instagram:
@mrslachach
Ahsaki LaFrance-Chachere
Ahsaki LaFrance-Chachere, a Forbes-featured entrepreneur, cultural architect, and Western executive building at the intersection of beauty, country music, and economic empowerment.
Ahsaki is the Founder and CEO of Ah-Shí Beauty, one of the first Native American- and Black-owned prestige beauty brands in the United States. Her work has been recognized by Forbes for reclaiming her Navajo — Diné — heritage through luxury cosmetics while creating inclusive complexion products that reflect historically overlooked skin tones and undertones.
She is also the CEO and Co-Founder of LaChachere, a Houston-based Western and country music enterprise developing artists, structuring national brand partnerships, and producing large-scale cultural activations rooted in rodeo, arena performance, and modern Western business. Through LaChachere, Ahsaki is expanding access to country music by building direct bridges to untapped and culturally diverse audiences.
Known for pairing visionary storytelling with disciplined financial and operational strategy, Ahsaki builds platforms that create ownership, access, and generational opportunity across beauty, music, and Western enterprise.
Dennis Chachere
Dennis Chachere is a Houston, Texas–raised professional calf roper who began riding horses at just two years old. By age 12, he was competing seriously, finishing 6th at the prestigious Barry Burk Junior Roping Championships in Oklahoma.
He made history as the first African American to qualify for the Junior High School National Rodeo Finals, marking a groundbreaking moment in the sport. Dennis went on to compete at state finals in high school, earned a full rodeo scholarship to Southwest Texas Junior College, and later graduated from Sam Houston State University with a degree in Criminal Justice.
After overcoming multiple knee surgeries, he returned to competition, winning jackpot buckles, earning year-end titles, and securing his PRCA Card. In 2022, he competed in multiple pro rodeos and the inaugural Rookie Challenge at the Fort Worth Stockyards.
Beyond competition, Dennis mentors young rodeo athletes and founded Four Arrows, a Western lifestyle brand built around his life motto: “Rodeo Saved My Life.”