LaChachere Team
“We are the culture. We move the culture forward. LMG is the missing link, we can connect communities together effectively and efficiently. We are dedicated to helping our clients take their careers to the next level. ”
-
Motivational Speaking
Panel Discussion
Keynote
Workshops
Seminar
-
Brand Ambassador
Special Event Appearance
-
Interviews
Media Kit
Ahsaki Baa LaFrance-Chachere Co-Founder/CEO
Ahsaki LaFrance-Chachere is a Western industry executive, entrepreneur, brand strategist, and cultural architect working at the intersection of country music, Western sports, entertainment, media, and commerce.
As Co-Founder and CEO, Ahsaki helped build LaChachere from an independent Houston-based company into a nationally recognized Western entertainment and lifestyle brand. Through strategic vision, relationship building, and culturally grounded storytelling, she has expanded LaChachere’s presence across country music, Western sports, media, fashion, live entertainment, and brand partnerships.
She develops strategic opportunities connecting artists, athletes, global brands, and historically overlooked communities to the growing modern Western audience. Her work spans artist development, athlete representation, media production, live experiences, brand activations, and cultural storytelling.
Ahsaki is a member of the Recording Academy, Country Music Association (CMA), and Academy of Country Music (ACM).
Her leadership has earned recognition across business, culture, and community. Ahsaki was named Native Woman Business Owner of the Year in 2021, received the Naat’áanii Leadership Award from Diné Pride in 2020, and was honored during the 24th Navajo Nation Council Fall Session in 2022.
A proud Diné tribal member and African American woman, Ahsaki is the founder of Ah-Shí Beauty, recognized as the first Native American-owned and operated prestige beauty brand. Under her leadership, Ah-Shí Beauty earned extensive coverage across national magazines, television, news, radio, and leading beauty and business publications, including Forbes. Through the brand, Ahsaki helped expand Indigenous representation within the global beauty industry while creating a platform centered on inclusion, cultural ownership, and community.
She is also the founder of LaChach Coffee. Ahsaki and her husband, Dennis Chachere, were featured in Vogue for their representation of Black and Indigenous Western culture.
Across LaChachere Music Group, Four Arrows Sports, Four Arrows Ranch, and her consumer ventures, Ahsaki remains focused on ownership, cultural preservation, authentic representation, and creating economic opportunities through culturally credible partnerships.
Dennis Chachere Co-Founder/CFO
Dennis Chachere is a Houston, Texas–raised professional calf roper who began riding horses at just two years old. By age 12, he was competing seriously, finishing 6th at the prestigious Barry Burk Junior Roping Championships in Oklahoma.
He made history as the first African American to qualify for the Junior High School National Rodeo Finals, marking a groundbreaking moment in the sport. Dennis went on to compete at state finals in high school, earned a full rodeo scholarship to Southwest Texas Junior College, and later graduated from Sam Houston State University with a degree in Criminal Justice.
After overcoming multiple knee surgeries, he returned to competition, winning jackpot buckles, earning year-end titles, and securing his PRCA Card. In 2022, he competed in multiple pro rodeos and the inaugural Rookie Challenge at the Fort Worth Stockyards.
Beyond competition, Dennis mentors young rodeo athletes and founded Four Arrows, a Western lifestyle brand built around his life motto: “Rodeo Saved My Life.”
