About LACHACHERE Music Group
In the autumn of 2022, LaChachere was founded with a clear purpose in mind by Dennis and Ahsaki Chachere. Their goal was to bring about a positive transformation within the country music industry by infusing authenticity, respect, and cultural integrity. At the heart of their vision is nurturing artists who can share compelling stories, encourage creativity, and make positive contributions to their communities, the nation, and the global stage. LaChachere firmly believes in the transformative power of music to unite and heal communities, spreading joy and fostering connections among diverse populations. The music created by LaChachere today is laying the groundwork for future generations, shaping the landscape of the country music industry and paving the way for emerging leaders. LaChachere is a full-service management, music publishing, and entertainment company.
With a strong connection to the country lifestyle, Dennis and Ahsaki are dedicated to representing their community in an industry that has often overlooked them. As vocal advocates within the industry, the Chacheres aim to amplify the voices and presence of their people, ensuring that their culture and community remain central in country music. LaChachere serves as a beacon to correct the record and reclaim its rightful place in the country music narrative.
LaChachere Team
“We are the culture. We move the culture forward. LMG is the missing link, we can connect communities together effectively and efficiently. We are dedicated to helping our clients take their careers to the next level. ”
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Motivational Speaking
Panel Discussion
Keynote
Workshops
Seminar
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Brand Ambassador
Special Event Appearance
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Interviews
Media Kit
Ahsaki LaFrance-Chachere Co-Founder/CEO
Ahsaki LaFrance-Chachere is a Western industry executive, entrepreneur, and cultural architect building one of the most ambitious modern Western ecosystems in the United States.
She is the CEO and Co-Founder of LaChachere, a Houston-based company operating at the intersection of country music, western sports, brand partnerships, and cultural storytelling. Through LaChachere and its affiliated ventures—including LaChachere Music Group, Four Arrows Sports, and Four Arrows Ranch—she develops platforms that connect artists, athletes, and global brands to the rapidly expanding modern Western audience.
Ahsaki’s work focuses on building infrastructure around Western culture—spanning artist development, athlete representation, media production, live experiences, and strategic brand collaborations. Her initiatives bridge traditional rodeo heritage with contemporary entertainment, commerce, and media, positioning Western culture as a scalable global lifestyle category.
She is also the founder of Ah-Shi Beauty, recognized as the first Native American prestige beauty brand, created to bring Indigenous innovation, science, and heritage into the global luxury cosmetics market. The brand has been recognized for its pioneering approach to culturally rooted luxury and inclusive beauty.
In addition, she founded LaChach Coffee, a specialty coffee brand inspired by Western hospitality and designed to complement lifestyle experiences across rodeo, ranch, and cultural gatherings.
Her portfolio spans music and entertainment production, western sports media, consumer products, experiential activations tied to major rodeo events, and the development of Four Arrows Ranch, a large-scale Western lifestyle destination designed to combine sport, hospitality, and cultural programming.
Ahsaki’s work has been featured in Forbes and other major national publications, highlighting her role as a founder building businesses that merge culture, commerce, and community. She is widely recognized for her ability to unite brands, talent, and audiences while creating new economic opportunities within historically overlooked Western communities.
As both a founder and strategist, she is focused on ownership, cultural preservation, and building scalable economic ecosystems rooted in heritage industries.
Ahsaki frequently speaks on entrepreneurship, cultural IP ownership, Indigenous representation in global markets, the business of Western sports, and the future of country music and Western lifestyle industries.
Dennis Chache Co-Founder/CFO
Dennis Chachere is a Houston, Texas–raised professional calf roper who began riding horses at just two years old. By age 12, he was competing seriously, finishing 6th at the prestigious Barry Burk Junior Roping Championships in Oklahoma.
He made history as the first African American to qualify for the Junior High School National Rodeo Finals, marking a groundbreaking moment in the sport. Dennis went on to compete at state finals in high school, earned a full rodeo scholarship to Southwest Texas Junior College, and later graduated from Sam Houston State University with a degree in Criminal Justice.
After overcoming multiple knee surgeries, he returned to competition, winning jackpot buckles, earning year-end titles, and securing his PRCA Card. In 2022, he competed in multiple pro rodeos and the inaugural Rookie Challenge at the Fort Worth Stockyards.
Beyond competition, Dennis mentors young rodeo athletes and founded Four Arrows, a Western lifestyle brand built around his life motto: “Rodeo Saved My Life.”
